Carmine Gallo, in his talk demonstrates how extraordinary leaders such as Steve Jobs, Bill Gates, and others communicate the vision and the value behind their service, product, or brand. Gallo addressed the Stanford GSB as part of the Mastery in Communication Initiative’s Expert Speaker Series.
As the author of both the Innovation and Presentation Secrets of Steve Jobs, Gallo might even rival Walter Isaacson for his insights into the Apple icon. But while Isaacson is an expert on the narrative of Jobs’ life, Gallo’s special knowledge lies in his understanding of Jobs’ creative abilities. As he told me, Steve Jobs’ most important strength lay in his ability to transform products into dreams. And this can’t be faked, Gallo argues. To sell desire requires passion; and to turn products into dreams requires us to pursue our own dreams.